The Scandinavian portfolio of Aiden hotels will be built in strategic locations, such as near universities, larger companies and event venues. Sustainability will be central to the Scandinavian Aiden portfolio with solar roofing and modular design driving environmental efficiencies at many of these hotels. The first hotel, Aiden by Best Western Herning, will open in February in the Danish city of Herning. This will be Denmark’s first modular-built hotel and will offer 204 rooms, a gym with a sauna, conference rooms and inviting areas for socializing or working.